Skip to content Skip to navigation

Billabong Reacts Quickly to Costco Problem

Print Friendly and PDF

We heard through the grapevine that Billabong got hit with a surprise this week. Current season T-shirts began appearing at Costco stores in Southern California for $11.99.

The company believes an international distributor cut a deal with Costco behind Billabong’s back.

Billabong reacted quickly and got executive authorization to buy back all the product, and spent Tuesday driving around Southern California purchasing stacks of T’s.

The T-shirts are reportedly on their way to Hawaii, too, and Billabong has reps on standby to buy those back.

VP of Sales Jason Shelton said it's pretty frustrating when Billabong has worked so hard to make the right distribution decisions to benefit the brand in the long term, such as being one of the only big brands to not sell to Macy’s in Hawaii to protect specialty retailers.

But he’s glad they found out about the problem quickly and were able to react.

No word yet on what Billabong will do to the international distributor who sold the product to Costco.

 

OUR SPONSORS

OUR SPONSORS

More news

Last updated: : 01/17/2018 - 16:43

One category dampened results at the Urban Outfitters chain. Plus, the key internal change that has lead to improved results in women's apparel.

Last updated: : 01/16/2018 - 12:30

How Tom Campion created the results-oriented culture at Zumiez and how that culture came alive in Kelly Sanders, the No. 1 sales person who sold over $1 million in goods in 2017

Last updated: : 01/15/2018 - 09:06

Banks Journal, a clothing brand inspired by coastal living and a love of design, is having a successful start to 2018, especially with fashion accounts

Last updated: : 01/15/2018 - 09:47

We have a comprehensive report from the Swim Collective about upcoming swim trends

Last updated: : 01/11/2018 - 13:42

Kering plans to focus on its luxury roots by exiting Volcom and Puma

Last updated: : 01/11/2018 - 12:03

We spent two days with Zumiez in Colorado and have lots of photos from the 100K event

Last updated: : 01/09/2018 - 08:30

Several news outlets reported GoPro is exploring strategic options, meantime the company is cutting jobs and had to drop prices during the holiday season on some products

Last updated: : 01/10/2018 - 10:06

Cedar Carter, the Director of Marketing for O’Neill Women’s, is exiting the La Jolla Group to join an Australian activewear company called 2XU.

Last updated: : 01/08/2018 - 09:22

Currently, the Swell e-commerce business is off line. We checked in with SurfStitch Australia to find out what is planned for Swell in the future.

Last updated: : 01/05/2018 - 12:52

There was lots to see and talk about from the first day of Agenda. We have a complete report.