Skip to content Skip to navigation

Dew Tour and Agenda Announce Synchronized Dates in Long Beach, Calif.

Print Friendly and PDF
  • Credit Tasha Bleu

The annual Summer Dew Tour, presented by Mountain Dew and produced by TEN: The Enthusiast Network, announced today that it has synchronized dates in Summer 2018 with Agenda, action sports’ most diverse and creative fashion trade show and festival to create “the ultimate action sports weekend” in Long Beach, Calif., from June 28-July 1.

The Summer Dew Tour will take place June 28-July 1 at the Long Beach Convention Center and Rainbow Park Lagoon; Agenda will take place at the Long Beach Convention Center June 28-30.

Dew Tour’s ground-breaking summer skate competition and festival is a free* four-day weekend celebration of skateboarding featuring a multi-part course, with team and individual competitions, an interactive sponsor village and festival with an outdoor music concert area, local food and drink vendors and public skate park. The event will be televised nationally on NBC and live-streamed on Facebook Live, Periscope and other platforms.

Agenda ties lifestyle brands and retailers at its biannual trade show featuring more than 500 of the market’s top brands. A one-day consumer festival is included as part of Agenda, with live music, speaker sessions, pop up shops and celebrity appearances. This year’s event will be held inside at the Long Beach Convention center. The trade show will take place June 28 and 29, and the Agenda Festival for consumers will be held June 30. Based on past Dew Tour and Agenda events, anticipated attendance numbers should surpass 50,000 for the two events combined.

“Having Dew Tour and Agenda take place at the same time at the same location will bring the skate and lifestyle industries together like never before,” said Adam Cozens, Dew Tour Vice President and General Manager. “More details will be released in the coming months, but we will be combining the best of competition, culture and creators in our industry, making it an incredibly dynamic weekend for athletes, partners and fans.”


“We’ve been in talks to strategically align our events for some time, especially following the success of the Agenda Festival last summer,” said Aaron Levant, Agenda Founder. “We aim to build a more dynamic and immersive experience for our consumers and we will do that right in the hub of the Southern California lifestyle scene. This is a pivotal move for the fans, brands, retailers and industry.”

Details on Dew Tour and Agenda are forthcoming. For more about each event, visit and

About Dew Tour

Dew Tour is an innovative contest series and content platform that brings together the world’s best skateboarders, snowboarders, skiers, artists, brands and fans in a celebration of creativity and style.  

In 2016, TEN: The Enthusiast Network became the official strategic partner to lead content production, execution and event staging for the Dew Tour. Working in close collaboration with TEN’s core action sports media brands and in partnership with DEW®, Dew Tour continues to progress events and content, bringing millions of action sports fans engaging stories and experiences across digital and broadcast mediums. In addition to and TEN’s digital network, Dew Tour’s summer and winter events are telecast on NBC.


About Agenda

Agenda is the most diverse and creative lifestyle fashion trade show in the world. Since 2003, Agenda has emerged as the premier destination for brands and retailers to converge. Agenda is where passion becomes profit and the business of creativity is conducted in a truly authentic environment. What began as a satellite show with a small grouping of 30 brands has since transcended into the quintessential lifestyle fashion trade show. Agenda’s portfolio now includes four shows, in two cities, expertly curated with over 1,000 brands, a recurring brand-building conference and a B2C music festival. Buyers, brands, investors, distributors, and media hail from around the globe, gathering at Agenda to build partnerships, participate in the community, and grow their businesses.

About TEN: The Enthusiast Network

TEN: The Enthusiast Network is the world's premier network of enthusiast brands, such as SURFER, TRANSWORLD SKATEBOARDING, GRINDTV, SOUND & VISION and SHUTTERBUG. With the world's largest action/adventure sports media platform, 38 publications, 30 annual events and more than 20 iconic brands representing the best of action/outdoor and home technology, TEN inspires enthusiasts to pursue their passions. For more information, visit

More news

Last updated: : 01/19/2018 - 08:11

A talk with Mike West about new technology that 686 will debut next week that they believe has a broader application beyond the snow world. Plus, lessons learned during 25 years in business, the state of the snow market and more.

Last updated: : 01/18/2018 - 11:29

Executives explain the robust holiday sales for industry customer Journeys. Plus, insights into what is happening with landlords and rents at malls.

Last updated: : 01/17/2018 - 16:43

One category dampened results at the Urban Outfitters chain. Plus, the key internal change that has lead to improved results in women's apparel.

Last updated: : 01/16/2018 - 12:30

How Tom Campion created the results-oriented culture at Zumiez and how that culture came alive in Kelly Sanders, the No. 1 sales person who sold over $1 million in goods in 2017

Last updated: : 01/15/2018 - 09:06

Banks Journal, a clothing brand inspired by coastal living and a love of design, is having a successful start to 2018, especially with fashion accounts

Last updated: : 01/15/2018 - 09:47

We have a comprehensive report from the Swim Collective about upcoming swim trends

Last updated: : 01/11/2018 - 13:42

Kering plans to focus on its luxury roots by exiting Volcom and Puma

Last updated: : 01/11/2018 - 12:03

We spent two days with Zumiez in Colorado and have lots of photos from the 100K event

Last updated: : 01/09/2018 - 08:30

Several news outlets reported GoPro is exploring strategic options, meantime the company is cutting jobs and had to drop prices during the holiday season on some products

Last updated: : 01/10/2018 - 10:06

Cedar Carter, the Director of Marketing for O’Neill Women’s, is exiting the La Jolla Group to join an Australian activewear company called 2XU.