As sub-zero temperatures hit the states and elsewhere across the globe this January, HUF taps Australian-based Butter Goods for some southern hemisphere heat to produce a very rare and ‘extremely successful international business’ collaboration.
Founded in 2008, Butter Goods represents an eclectic mix of counter-cultural inspirations, melding together skate, music, and street style. Sharing similar roots in underground movements, the HUF x Butter Goods collaboration encapsulates both brands’ shared appreciation for creative expression and clean aesthetic.
Available in limited quantities, the HUF x Butter Goods capsule consists of pullover hoodies, tees, hats, socks, a tote bag and glass ashtray. A collaborative Hupper 2 Lo shoe crowns the collection, featuring a ‘Butter’ heel print, custom insoles, and rose flower embroidery on the tongue. The full collaboration retails from $10-$80 and will be available starting January 18th at all HUF Flagship stores, HUF online, and select HUF retailers worldwide. Butter Goods will also be hosting an exclusive pop-up shop in Sydney, February 10th-11th. Check out buttergoods.com for more information.
Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a Los Angeles based manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Inspired by Keith’s unique experiences traveling the globe as a skateboarder—and represented by a world-renowned skate team & group of ambassadors—the clean, classic brand aesthetic of HUF embodies a diverse array of cultural inspirations and ideas.
What started as a small boutique on an offbeat block of San Francisco’s Tenderloin District has now become one of the most recognized pioneering skateboard and lifestyle brands worldwide.
Made by skateboarders, for skateboarders, HUF represents not only a more refined and forward-thinking skateboard brand, but also any individual inspired by the vast array of countercultures that parallel skateboard mentality.