Skip to content Skip to navigation

LRG Acquired

Print Friendly and PDF
  • Photo courtesy of LRG

Mad Engine is announcing this morning that it is acquiring urban streetwear brand Lifted Research Group (LRG), one of the first brands that bridged skateboarding and hip hop.

Mad Engine is a large, licensed apparel company whose brands include Marvel, Star Wars, Disney, Nickelodeon and more. It is fully vertical and controls all of its sourcing and supply chain.

The company has big plans for the action sports and streetwear space. SES members can read our interview with CEO Danish Gajiani here. Mad Engine also just hired a new CFO, industry veteran Bill Bussiere, most recently with Billabong.

LRG Co-Founder Robert Wright said: “In the months we have spent getting to know each other, Mad Engine has shown a commitment to LRG’s future. I am optimistic about this new chapter, which creates the ability to grow the LRG brand and creates new opportunities and experiences for those involved. We are excited to join the Mad Engine Family.”

Intrepid Investment Bankers put together the deal.

 

OUR SPONSORS

OUR SPONSORS

More news

Last updated: : 10/20/2017 - 10:02

We ask Mark about some of the biggest brand surprises over the years, and about retail lessons learned

Last updated: : 10/20/2017 - 08:04

HanesBrands has purchased Alternative Apparel for $60 million

Last updated: : 10/19/2017 - 08:09

We talk with Jeff Donnelly, Owner of The Jolly Dog stores on St. John in the Caribbean, about the impact of the storms and plans for rebuilding 

Last updated: : 10/17/2017 - 08:19

The Stance CMO tells us about Stance's new line for women that launches at retail today

Last updated: : 10/16/2017 - 09:52

We have lots of photos of Wayward, an aspirational retail concept being tested by Zumiez that is focused on travel, adventure, and creative culture

Last updated: : 10/13/2017 - 14:33

An update on troubled SurfStitch, including its move into something similar to Ch. 11, the sale of some big assets, and more

Last updated: : 10/13/2017 - 12:52

Vans opened the doors of its new Costa Mesa headquarters to friends and family and lots and lots of people turned out for the party

Last updated: : 10/12/2017 - 09:47

We talk with Bob about several new key hires at the company, C3’s new corporate headquarters, which includes a retail component, and about what's new on the business side with Capita Snowboards, Union Binding Co. and Coal Headwear

Last updated: : 10/11/2017 - 11:42

The most recent Piper Jaffray Taking Stock with Teens survey shows some clear winners and losers

Last updated: : 10/10/2017 - 08:59

At this time of retail Armageddon, Zumiez is clearly grabbing market share. We immersed ourselves in the Zumiez world to find out how.