Skip to content Skip to navigation

Nidecker Welcomes Mathieu Crepel

Print Friendly and PDF

The internationally renowned French snowboarder Mathieu Crepel has signed a sponsorship contract to join the ranks of the famed Swiss snowboard company NIDECKER.

The 32-year olds’ storied career has spanned over 2 decades. The 2005 FIS World Champion in Men’s Halfpipe, he is the only Frenchman to win a Crystal Globe in freestyle snowboarding. He was also crowned champion of the inaugural TTR World Snowboard Tour in 2006. That same year he represented France for the first time at the Winter Olympics in Turin, Italy. In 2007, he became the first snowboarder to land a Switch Backside 1260° in competition, on his was to winning the Big Air and Halfpipe titles at the FIS World Championships in Arosa, Switzerland. He represented France for a second time at the Winter Olympics in Vancouver, Canada. Last year, he won the 30th edition of the Mount Baker Banked slalom, adding his name to the very prestigious list of winners alongside the likes of Tom Sims, Craig Kelly, Shaun Palmer, Terje Håkonsen, and Xavier De Le Rue. His talent has been immortalized by some of the world’s best snowboard filmmakers with numerous appearances in productions by Standard Films & Absinthe Films.

Born and raised in the southwest of France in close proximity to the Pyrenees Mountains and the Atlantic Ocean, Mathieu is also an accomplished surfer. Early in his career, he competed in the Quik Cup surf, skate and snowboard competitions originally held in Biarritz and La Mongie, and later in Anglet and Les Arcs, France.  More recently, Mathieu has taken up tow-in surfing and successfully ridden waves as large as 10 meters at the infamous offshore reef, Belharra in the French Basque Country last winter.

The whole Nidecker family is very excited to collaborate with such an accomplished athlete and to welcome him to the team:

“I’m very happy that Mathieu is taking part in this new adventure. I’ve been following him since he was 7-years old, and in my eyes he’s one of the best all-around snowboarders of all time. He’ll undoubtedly bring his great knowledge and style to help with the makeover of this historic brand that has been in the works for the last year.” – Thierry Kunz, Brand Lead Nidecker 

Mathieu is also looking forward to this new chapter is his professional career:

“It’s a pleasure to join a brand that has so much history in snowboarding and such closeness in its relationships. This new adventure will be filled with great projects, and the confidence that this family-run brand has shown in me is motivating and inspiring.” – Mathieu Crepel

OUR SPONSORS

OUR SPONSORS

More news

Last updated: : 02/16/2018 - 09:14

It’s hard to believe that Vans' results could keep getting better, but that’s exactly what happened - we have all the details on their global and regional numbers

Last updated: : 02/15/2018 - 11:14

We asked Global Director of Marketing Danielle McKenzie about the strategy behind the new marketing push and how it will be executed

Last updated: : 02/14/2018 - 15:50

Billabong reveals why staying independent is riskier than selling to Boardriders, including details about larger market conditions and Billabong's own internal challenges

Last updated: : 02/13/2018 - 13:10

A look at Volcom's top and bottom line as parent company Kering looks to sell the brand to focus on its luxury business

Last updated: : 02/12/2018 - 10:06

Friends and colleagues remember Boardriders CEO Pierre Agnes

Last updated: : 02/09/2018 - 12:44

A moving, inspirational and crowded memorial service was held for Boardriders CEO Pierre Agnes Friday morning in his beloved hometown of Capbreton, France

Last updated: : 02/08/2018 - 11:06

How 2017 turned out for Firewire, why the company's multi-brand strategy is working, why Firewire is using a consignment model for retailers in the U.S., and more

Last updated: : 02/07/2018 - 10:09

A look through Amazon's annual report shows many interesting numbers and information about the online behemoth's business

Last updated: : 02/06/2018 - 07:03

The company outlines who will take over for Pierre Agnes in Europe and as CEO and affirms its commitment to acquire Billabong

Last updated: : 02/05/2018 - 14:50

The company blasts his conduct and integrity in the press release announcing his departure