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Photos and Brand Updates from Surf Expo

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  • O’Neill Men's VP of Sales Courtney Kincaid, Sales Rep Kristi Steinfeld, Susan Wallace of Aqua East, O'Neill's Lance Crouch, Women's VP of Sales Linsday Henkels, and Jessica Podloski of Aqua East
  • O’Neill Men’s and Women’s General Managers Steve Ward and Kari Johnson
  • O’Neill added a reversible jacket with quilting to the Fall 2018 line
  • Flannels are a top seller for O'Neill
  • The "Redlands Hybrid" is O’Neill’s first hybrid pant
  • O'Neill Puerto Rico Rep Pablo Diaz, Rafael Romero of Marine World Puerto Rico, and Puerto Rico Rep Celey Rodriguez
  • Front row left to right: Mark Gamez of F1RST Surf Supply Co. and Founder Ryan Hitzel. Back row left to right: Christian De La Iglesia and Sefton Tranter of F1RST Surf Supply Co., Scott Payne of Island Water Sports Miami, Roark Global Sales Director Drew Dolkas, and Florida Sales Rep Mike Duffield
  • Roark's "Great Heights" jacket for Fall 2018 is reversible and made with Primaloft Black
  • "The Nordsman" is a top seller for Roark. Stretch was added to the wool/cotton blend flannel for Fall 2018
  • Roark draws inspiration for their prints from their travels
  • Roark's designer focuses on creating heavy-duty denim that will last
  • The alpacas at Roark's booth drew a large crowd. Their Fall '18 line was inspired by their trip to Argentina.
  • Hurley Puerto Rico Sales Rep Michelle McMillan, Northeast Sales Rep Mike Freihofer, and Senior Sales Manager Jodi Gaeta
  • Hurley's Fall 2018 line features fun printed and bowling-style wovens
  • The 21 inch "Cutback" got good feedback from retailers. The short is Dri-FIT and has a lot of stretch.
  • The "Phantom Back Bay" was inspired by the eclectic style of the surf industry
  • Hurley Women's Floreal surf suit is a top seller for the season
  • Hurley's "Safari Pack" collection features animal and Navajo prints
  • Hurley's "Surf Oat" collection combines pastels colors and gradients
  • The Hurley women's bralette and pants can be worn both in and out of the water
  • Costa debuted their new Del Mar Collection, which is designed for the beach lifestyle consumer
  • The Del Mar line is set to ship to retailers at the end of March
  • The Del Mar Collection features acetate frames with fine details and comes in both mirrored and non-mirrored lens options.
  • Costa Sales Rep David McClain shows the new collection to Chris, Liz and Doyle Hammet of Deep Six Dive and Watersports
  • Rusty Southeast Sales Rep Peter Gottschling, Latin America Sales Rep Eric Marquez, Northeast Sales Rep Eric Simons, General Manager Matt Keenan and West Coast Sales Wes Van De Vort
  • Rusty designs capsules with pieces that fit a variety of markets
  • Icons of Culture Brand Manager Tom Law with Rod Tomlinson, Surf Expo Category Manager for surf and skate
  • Otis Sales Director Eddie Doyle, Costa Bourantanis of Maui Nix, and Otis VP of Business Development Charlie Anderson
  • The "Saint Lo" is Otis' most fashion-forward women's lens
  • "A Day Late" is Otis' unisex frame, made from a mix of acetate and metal
  • This style features LIT (Light Improvement Technology) lenses
  • Tavik's Lauren Ching, Monica Viamontes of Everything But Water, Tavik's Logan Watters, Tavik's Jillian Leeman, Danielle Natoli of Everything But Water, and Desiree Martin of Everything But Water
  • Meghan Protasi of Pete Smith's Surf Shop, Sun Bum International Training and Support Dustin Smith, and DJ Lance O
  • Sun Bum released their new Baby Bum collection
  • Sun Bum created new characters for the Baby Bum collection. Each one has a different message to inspire kids to live a healthy lifestyle
  • Herschel East Coast Sales Manager Todd Schweinbold, Florida/Alabama Sales Rep Danny Leder, Caribbean Sales Rep Danette and Don McDowell, and U.S. Marketing Eladio Correa Jr.
  • Herschel added travel accessories for Fall 2018
  • Herschel's apparel line focuses mainly on outerwear like this coach's jacket
  • Many of Herschel's pieces are designed to be unisex
  • Richer Poorer Mid Atlantic Sales Rep Chris Todd, New Business Development Jonathan Aguirre, and Sales Director Sean Fleuriau
  • The bralette is a top seller for Richer Poorer
  • The California Collection is inspired by Richer Poorer's California lifestyle
  • The California Collection will be available in both men's and women's
  • Richer Poorer saw 100% growth over 2016
  • Simbi President Birgit Coles, Leisa Cram of Outside Hilton Head, Sales Rep Michael Alvarez, and Sales Rep Claudia Beaulieu
  • Power beads from Haiti are Simbi's latest addition
  • Sanuk Northeast Sales Rep Devon McCarty, Sales Operations Lead Lisa Brock, Florida Sales Reps Brian Levine and Tracey Maslow, and Sales Manager Jeff Booth
  • Sanuk introduced the Puff N Chill for Fall 2018
  • The Yoga Sling Cruz is a new style for Sanuk for Fall 2018
  • Future Fins displayed all-new fins for the season
  • Future Fins released a new fin box as well
  • New exhibitors Barney Cools and Business and Pleasure flew in from Australia for the show, Surf Expo's Rod Tomlinson said

We met with several brands on Friday and Saturday and have a comprehensive look at products from O'Neill, Roark, Hurley, Herschel, Costa Del Mar, Rusty, Otis, Future Fins, Sanuk, Simbi, Richer Poorer and Sun Bum.

Check out photos from Surf Expo days two and three in the slideshow above.

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