Surf Expo got off to a busy start on Thursday in Orlando.
Despite the overlap with Outdoor Retailer, many large brands such as Billabong, Reef, Hurley, Vans and O’Neill attended the show.
Booths of small and large companies alike were filled throughout the day.
Brands such as Vissla, Billabong and Dark Seas were excited to support their East Coast retailers, especially after the September show was cut short by Hurricane Irma.
We were happy to see many Puerto Rico retailers in attendance. We heard from many brands and retailers that business is picking back up in Puerto Rico, with many stores experiencing a successful holiday season.
The majority of brands were showcasing their Fall 2018 collections, with some showing Spring and Summer 2018.
For most brands, the Fall 2018 line is the most broad, giving them the opportunity to show pieces for both warm and cold weather.
Because the show is later in January this year, the Fall 2018 buying period is over for many brands. This led to more creative booths centered around the brands’ identity instead of solely the products.
Check out photos from day one in the slideshow above.