A new round of trade shows kicked off Thursday with Agenda in Long Beach.
The show seemed fairly busy, and with several brands absent, the show floor felt fresh with several brands in new locations.
Hurley opted for a large display that featured a collaboration launching now in the marketplace instead of a sales booth, Salty Crew greatly expanded its booth and took the space on the show floor previously occupied by Depactus, and Obey Women’s was in a space near where Rip Curl has been in the past.
Billabong continued to have a very large presence in an anchor position.
We ran into lots of brand executives and retailers during the day and have photos in our slide show.