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Photos from Surf Expo

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  • CJ Hobgood, Jared Lane, Ariel Lane and Tom Ruiz of Salty Crew. A wide variety of retailers are telling us Salty Crew is selling well.
  • Tom Brown of 17th Street and Paul Naude of Vissla
  • Steve Ward and Courtney Kincaid of O'Neill with Tony G. of Ocean Hut
  • John Cobian and Grant Galland of Cobian
  • Chuy Reyna of Firewire, Rob Machado with his Firewire board, and Firewire CEO Mark Price
  • Robert Sameski of Marquee Brands, the new owner of Body Glove, with Jenna and Nick Meistrell
  • Body Glove opened up its booth at the show
  • Guy Stagman of Cova showing Jack's
  • Snowy Lonsway and Todd Kline of Electric - Todd, a professional fisherman, is developing the fishing channel for Electric
  • New Reef Voyage boots launching Fall '17
  • New Reef Escape sandals
  • Eric Gigler, Tom Cooke and Mike Matey of Reef
  • Rob McCarty and Karen Sarver of Vissla
  • Pete Censoplano of Sun Diego, Mike Mechling and Mark Tinkess of Roark, Dave Nash of Sun Diego
  • Garrett Turk and Domonique Checkwood of Stance
  • Aaron Quigley of Captain Fin
  • CJ Hobgood of Salty Crew with fans
  • Hippy Tree brought a teepee to the show
  • The teepee could even blow smoke signals
  • Hippy Tree's Josh Sweeney inside the "booth"
  • The Amuse Society booth
  • A showing at Vissla
  • Chris Broders of Dark Seas and Emma White Pryor of Ron Jon. We have been hearing good things about Dark Seas.
  • Lawrance Quigley, a former designer at Oakley and Depactus, has owned Fishworks as a side project for 21 years. Now he is devoting more time to the brand, and it's growing with the salty apparel trend.
  • A Fishworks collaboration with Tady
  • Marshall Marumoto, Lance Varon and Greg Wade of Xcel
  • A special edition Dick Brewer board from Surftech
  • Steve Ward of O'Neill and John Vance of Surftech
  • Wylie Von Tempsky, Kyle Spencer and Dario Phillips of Slow Tide
  • A new Slow Tide rack
  • Dylan and Dustin Odbert of Ambsn
  • Charlie Anderson of Otis
  • Don Dyer of D'Blanc
  • Clayton Snyder of Vissla, Royce Cansler of Rusty and Marcelo Herrero of Dakine and Billabong
  • Vinnie De La Pena of Vissla and Mike Clancy of Dakine
  • Tristan Queen and Chad Foreman of Arcade
  • Paul Naude of Vissla and Mark Tinkess of Roark
  • Mike Matey of Reef and Jeff Glik of Glik's
  • Ron Abdel of Jack's, Kent Stevens of Cova, Karen Marvin of South Shore Paddle, and Meredith Burch of Cova
  • Corkcicle had a big booth that was quite busy at the show
  • PT Townend and Glenn Brummage
  • The Sun Bum booth was jammed most of the day
  • Jillian Leeman and Daniel Lake of Tavik and Lyndon Cabellon of Hex
  • Tim Morse and Sean Fleuriau or Richer Poorer
  • Richer Poorer has expanded into T's and bralettes
  • The busy Stance booth
  • The shaping bay drew big crowds during the day
  • A band playing in the The Neighborhood section of the show
  • The Futures booth
  • A fashion show on the show floor
  • The large Costa del Mar booth
  • Vans collaboration with Peanuts

Surf Expo got underway Thursday in Orlando in what has been an interesting trade show season.

While large brands such as Vans and O'Neill attended, many other large apparel brands were not at the show, including Quiksilver, Hurley, Billabong, Volcom, and RVCA. We saw lots of retailers in attendance who told us they had more time to look for new brands to carry and to spend more quality time with some of the smaller brands they currently stock.

We saw several very busy booths including Salty Crew, Sun Bum, Olukai, Corkcicle, Stance and Vissla. Surfboard brands were also quite busy.

A theme we heard from several retailers is that they are on the hunt for the new, especially when it comes to accessories.

We have photos from the first day of Surf Expo in our slideshow.

 

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