In a time when mainstream definitions are cliché in the face of powerful individual identities; California apparel brand RVCA presents Neutral, an inventive collection meant as a template to foster individual expression, not define it.
The unisex capsule of essential t-shirts, jeans, sweatshirts & jackets takes on a minimalistic approach with comfort and wearability at the forefront; soft hand fabrics, heavy laundering, and indigo dyes create worn-in, timeless pieces. With subtle hints of workwear and utilitarian elements, each style is designed to be versatile, look good and wear well on anyone. The collection is offered in sizes XS-XXL for tops and 24-38 for bottoms, with fit based on a men’s scale. The suggested equivalent for women is one full size down.
To commemorate the launch of Neutral, RVCA commissioned photographers Andrea Dosouto, Keegan Gibbs, Mark Oblow, and Sylve Colless to shoot editorials featuring items from the collection through their own perception. RVCA’s own VASF gallery shop in San Francisco, CA will showcase the series on August 4th.
RVCA is the brainchild of company Founder and President, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends.
Established to promote the genuine integrity of RVCA’s subcultures while simultaneously giving back to the community, RVCA is redefining the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, chaos; the past, present. For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family, a close-knit community. www.rvca.com