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Sanuk and Surfrider Foundation Announce New Partnership

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  • Photo: Business Wire

Sanuk®, a division of Deckers Brands (NYSE: DECK), has teamed up with the Surfrider Foundation, a nonprofit environmental organization dedicated to the protection and enjoyment of our ocean, waves and beaches. Sanuk and Surfrider are joining forces to work together to protect clean water, healthy beaches and defend the Goleta coastline for current and future generations.

“We’re proud to work alongside the Surfrider Foundation, as Sanuk takes pride in championing the causes that protect the happy places that are incredibly special to us, including our coastal communities, beaches and ocean,” said Magnus Wedhammar, General Manager of Sanuk. “The ocean and coastal regions, particularly those in our company’s backyard of Goleta, touch so many parts of our brand – from our ambassadors to inspiration for our product, which is designed for the journey to your happy place.”

Sanuk will work in partnership with the local Surfrider Foundation Santa Barbara Chapter and the University of California Santa Barbara Youth Club. Together, they will provide educational briefing sessions, spearhead beach monitoring and cleanups to help protect clean water, reduce plastic pollution and coastal erosion, and provide support to defend the coasts from offshore drilling and other environmental issues facing the Santa Barbara and Goleta coastlines.

“We are excited to partner with Sanuk to ramp up coastal protection along the Santa Barbara coast and beyond,” said Dr. Chad Nelsen, CEO of the Surfrider Foundation. “The Surfrider network, like Sanuk, is made up of people who love the beach, and are willing to go the extra mile to find fun and creative ways to protect our ocean, waves and beaches."

The Sanuk and Surfrider collaboration highlights Deckers’ corporate responsibility and mission to promote good business practice that is mindful of its responsibility to communities, protect the environment, and to inspire employees and future generations to support conservation causes.


Sanuk and Surfrider also worked together to produce Brainbow & Brainwave t-shirts featuring signature, grin-inducing artwork from Australian professional surfer, artist and Sanuk Ambassador, Ozzie Wright. T-shirts will be sold on and Surfrider.orgfor $35 with all proceeds going back to the Surfrider Foundation.

Find out more at, or find your nearest Surfrider chapter at

About Sanuk®

From its early roots in Southern California surf culture to the global lifestyle brand it is today; Sanuk® continues to deliver lo-fi innovation and comfort through its full range of footwear for men, women and kids. Founded in 1997, the brand takes its name from the Thai word for “fun” and continues to stay true to its “Smile…Pass It On” attitude. Taking cues from its iconic Sidewalk Surfer®, the first-ever shoe/sandal hybrid, the brand has expanded into vulcanized footwear and street-style inspired casual canvas. As part of Deckers Brands, Sanuk currently owns and operates three freestanding stores and is sold in over 40 countries worldwide. For more information please visit or follow @Sanuk. #SmilePassItOn

About Surfrider Foundation


The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches through a powerful network. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 500,000 supporters, activists and members, with more than 80 volunteer-led chapters and 70 clubs in the U.S., and more than 400 victories protecting our coasts. Learn more at

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