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Last updated: 12/08/2017 - 10:44

Smith announces changes to its creative team.


Last updated: 10/05/2017 - 11:54

The first brain sensing eyewear that gives the user real-time feedback on cognitive training for better focus and concentration.



Last updated: 05/16/2017 - 16:47

The new interchangeable series comes with MAG technology and ChromaPop lenses.

Last updated: 11/17/2016 - 16:02

The three-year partnership also includes event sponsorship, demo days, on mountain signage, and consumer promotions at Intrawest mountain properties.


Last updated: 11/10/2016 - 11:42

Parent company Safilo talked about Smith a lot this morning on an earnings conference call, including what is working for the brand

Last updated: 03/24/2016 - 12:09

Safilo provided lots of details about Smith's performance and plans during a 2015 review, including the quest to get Smith to think beyond "their tribe" while remaining authentic. Plus, Smith's impressive e-commerce number.

Last updated: 03/10/2016 - 11:29

The program is aimed at breaking through the complexity of current optical Rx lens options by offering simplified proprietary lens and frame solutions.

Last updated: 03/09/2016 - 15:48

Fiorvanti’s main goal is to qualify for the World Championship tour in 2017.

Last updated: 10/01/2015 - 11:51

Smith dedicates the month of October to celebrating the strong, beautiful, and unstoppable women

Last updated: 08/04/2015 - 17:38

Safilo Group, which owns industry eyewear brand Smith, commented on the brand’s performance and on ongoing changes Smith is undertaking as it becomes a more important part of the Safilo portfolio.